Press Release:
Black Diamond Freeride
Ski Boots set to launch Fall 2008
November 1, 2007 (Salt Lake City,
Utah) – Black Diamond Equipment Ltd., a global leader in
the climbing and freeride ski markets, announced the timeline
and product mix for its much anticipated ski boot line set to
debut for Fall 2008.
“We just completed Boot Camp
with our North American reps, the BD Boot team and European management
and are excited for the snow to fall and get the boots out on
retailer’s feet on the hill,” states Thomas Laakso,
Ski Category Group Director. “Skiing has changed dramatically
in the past few years and being able to build boots from the
ground up with state of the art technologies and a modern skier’s
perspective has enabled us to meet the exacting needs of the
boundary–free skier.”
The BD Boot program reprises the
award-winning launch of the Fall 2007 ski line and will be aimed
at the emerging market that demands full-time, high performance
combined with unbounded access in a single pair of boots. The
boots blend alpine-inspired technologies with backcountry functionality
that is synced up with BD’s Efficient Power technology platform,
an integral part of their Freeride Ski line.
“Skiing is all about the down,”
explains Laakso. “Our alpine touring (AT) and telemark boots
have design elements that are both power and efficiency based
so consumers may choose the model that best fits their personal
style while maximizing their downhill control. All our boots
are focused on uncompromising performance which means exceptional
fits, true alpine progressive flexes and ultimate hiking access
to the goods.”
BD will debut three AT models in
the Power Series – the paradigm breaking, four-buckle Factor,
a softer flexing Method and the Women’s Shiva. Each boot
blends alpine overlap construction with lightweight touring functionality
combining the performance an alpine skier demands while providing
a highly articulated walk mode for access to the backcountry.
On the telemark side, BD will break
out with two collections geared around its Power and Efficiency
platforms. The Power Series is built around the Custom, Push
and Women’s Stiletto. All three boots raise the bar with
progressive flex, torsional power, and alpine inspired fit technologies.
The Efficient series adds the Seeker, Women’s Trance and
Axis blending smooth, predictable bellows with high torsional
stiffness in a lightweight versatile package.
All boots introduce solutions for
achieving a proper and comfortable fit, with modern engineered
lasts, unique and customizable boot boards, strobled and true
lasted liner constructions, stock custom thermoformable foot
beds and an exclusive Boa closure system that enables fit and
performance advantages.
“As the largest, most expensive,
complex development project we’ve ever undertaken, it’s
hard to contain my enthusiasm about these boots,” adds Peter
Metcalf CEO of Black Diamond. “They represent the best of
BD today, exemplifying our design philosophy in terms of innovative
product. BD Boots will fully meet the demands of today’s
freeride skier. We set out to build a better boot for the skier
who wants one boot to rip all terrain and our design team has
delivered.”
Black Diamond Equipment Ltd. is
an employee-owned manufacturer of equipment for rock climbing,
alpinism and freeride skiing. By consistently building innovative
products and actively preserving the mountain environment, Black
Diamond has assumed a leadership role in the international outdoor
community. For more information on Black Diamond visit www.blackdiamondequipment.com. |
